Experience Design Lead
Launched Business Mobile for US Telecom Leader
A US Telecom wanted to expand their market by leveraging their existing consumer-facing mobile platform to serve its growing business market. Launching "Business Mobile" required a cohesive experience across their Business Native App, Self-Service Billing Portal, and Acquisition/Shop experiences on their website.
Client
Fortune 500 Telecom Conglomerate
Timeframe
May 2021 - October 2022
Team
Kristine Sanchez — Experience Design Director;
Andrew Cygan, Melanie Dookharan, John Keefe, Ipshita Chatterjee, Kimaya Labde, Lily Lin, John Walker, Manuela Minotti, and Sofia Cavallero — Designers;
Valentina Bellantone — Art Director; Emily Reidy, Deep Patel, and Alexis Shiro — Product Managers
About the Project
A Fortune 500 telecom company sought to launch a new "Business Mobile" product line, requiring a unified user experience across its native app, self-service portal, and online acquisition channels. This involved coordinating three geographically dispersed design teams (US, India, Italy) with diverse design backgrounds, and aligning with our Philadelphia-based stakeholders. Our project's key challenges included maintaining design consistency across platforms and managing effective communication and collaboration across time zones. As Business Mobile's Experience Design Director, I facilitated clear communication channels and workflows, including dedicated Teams channels and regular design sharing sessions. To address consistency, we created a shared design system in Miro, ensuring all teams worked from the same UI components and interaction patterns. We used recorded videos and asynchronous feedback loops to overcome time zone barriers. I also provided individual mentorship to designers, fostering their growth and development.
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