Associate Creative Director, Experience Design at EY
Launched Business Mobile for US Telecom Leader
A US Telecom wanted to expand their market by leveraging their existing consumer-facing mobile platform to serve their growing business market. Launching "Business Mobile" was a lift for their Business Native App, Self-Service Billing Portal, and Acquisition/Shop experiences on their website.
Client
Fortune 500 Telecom Conglomerate
Timeframe
May 2021 - October 2022
Team
Kristine Sanchez — Associate Creative Director;
Andrew Cygan, Melanie Dookharan, John Keefe, Ipshita Chatterjee, Kimaya Labde, Lily Lin, John Walker, Manuela Minotti, and Sofia Cavallero — Designers;
Valentina Bellantone — Art Director; Emily Reidy, Deep Patel, and Alexis Shiro — Product Managers
About the Project
This project involved expanding an established consumer-facing mobile platform to serve the unique requirements of the company's business market, while ensuring a seamless experience across the Business Native App, Self-Service Portal, and Acquisition/Shop flows. I successfully led 3 distributed design teams (US, India, Italy) in collaboration with Philadelphia-based stakeholders, utilizing tools like Miro for alignment. The redesigned Acquisition experience, expanded Self-Service billing portal, and integrated Business Mobile app components resulted in a successful market launch, empowering marketing and sales while providing a consistent, intuitive experience for business customers.
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